What describes us?

Today in a meeting we spoke about “spontaneous impressions” of somebody. It was in context of just hearing and missing the visual context. We all agreed, that we will be able to judge if the other person is competent, is taking care of us, is able to generate a friendly atmosphere and so forth.
Now, how about if we neither have visual nor oral context if we just see words in emails or letters. Will we still be able to have a “spontaneous impression” of somebody? Would we attest ourselves that we have enough information to even do it at all? I guess it’s of no surprise to you when I tell you – we do it anyway! – regardless of we think we can do it or not. Our “mind” is doing it subconsciously. We start to read in-between lines, we put the text into the context we think is correct – or the one we want to have it in and so on. It actually says quite a lot about ourselves how we “read / understand” texts, as the way we connect and validate (just not to use judge) “just relays on us”. Our mood, experiences, cultural background, belief systems and so on are the filters we look though the word and determines how we perceive things.
Want a proof? Just look at the smiley face  – what words jumps into your “mind” – what do you see…. there are tons of words in there….what you see first is what you want to see first and not what  you grasp subconsciously.